Create an email sequence

Sequences help customers receive useful messages over time instead of one crowded email.

Plan the sequence

1. Choose the Audience and goal.
2. Write the purpose of each email before drafting.
3. Set timing that gives customers enough space to respond.

Build and test

1. Create each message with a clear subject and primary action.
2. Preview personalization, links, and unsubscribe behavior.
3. Send a test to the team before launch.

Measure and improve

1. Review opens, clicks, replies, and conversions.
2. Remove messages that do not help the customer move forward.
3. Create follow-up Audiences from engaged contacts.

Good to know

• Short sequences are easier to improve.
• Do not send a sequence to people who should be excluded.

Use this guide as a starting point, then adjust the setup to match how your team actually works with customers.