Create social posts

Social posts are more useful when they connect to a campaign, service, event, or customer story.

Create the post

1. Open Social or Marketing and choose the channel.
2. Write the post around a clear customer takeaway.
3. Add media, links, hashtags, or campaign context where useful.

Review and schedule

1. Preview the post for each channel.
2. Check links, image crops, dates, and claims.
3. Schedule or publish when the content is approved.

Use results

1. Review engagement and clicks after publishing.
2. Save strong posts as examples or reusable ideas.
3. Create follow-up content based on questions or replies.

Good to know

• Write for the channel, not just the campaign.
• Keep approvals simple but real.

Use this guide as a starting point, then adjust the setup to match how your team actually works with customers.