Use approvals for marketing work

Approvals reduce mistakes when public messages involve dates, prices, claims, or brand-sensitive language.

Choose what needs approval

1. Require approval for high-visibility launches, pricing, promotions, and legal-sensitive content.
2. Use lighter review for routine updates.
3. Assign the right reviewer for the topic.

Review the draft

1. Check facts, links, audience, timing, and tone.
2. Leave specific comments when changes are needed.
3. Approve only when the content is ready for customers.

Publish after approval

1. Confirm schedule and channel after approval.
2. Watch early responses after publishing.
3. Keep comments attached to the work for future context.

Good to know

• Approval should clarify responsibility, not create bottlenecks.
• Use a checklist for repeat campaigns.

Use this guide as a starting point, then adjust the setup to match how your team actually works with customers.