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Journeys automate multi-step follow-up with messages, waits, conditions, and exits.
What this feature is for
- Journeys automate multi-step follow-up with messages, waits, conditions, and exits.
When to use it
- You need more than one email, a delay, a branch, or a trigger such as form submission.
- You want consistent follow-up without manual reminders.
Do it manually
- Open Engagement and choose Journeys.
- Create a journey or duplicate a working pattern.
- Choose the entry trigger or Audience.
- Add email, wait, condition, and exit steps.
- Run a readiness check before starting.
Ask Faster AI
Build a customer journey for [goal]. Include entry trigger, audience, email steps, waits, exit criteria, and a readiness checklist. Ask me before starting it.
Review before saving or publishing
- Preview the audience count and a few sample recipients.
- Check sender, subject, links, unsubscribe behavior, and timing.
- Use a readiness check before sending, starting, or publishing a customer-facing campaign.
Common mistakes and fixes
- If the audience is empty, check list membership, rules, and contact email addresses.
- If an email cannot send, confirm sender setup and subscription group readiness.
- If reporting looks quiet, remember that recent delivery and open activity can take time to appear.
Placeholder media
- Screenshot placeholder: Replace with an annotated screenshot of build a customer journey.
- Video placeholder: Replace with a short walkthrough showing the manual path and review step.