Review campaign performance

Campaign performance is most useful when it leads to a clear next decision.

Review key signals

1. Look at delivery, opens, clicks, replies, bookings, purchases, and customer activity.
2. Compare results to the campaign goal.
3. Separate channel metrics from business outcomes.

Follow up

1. Create Audiences for people who clicked, replied, booked, or purchased.
2. Send a useful next message when there is clear intent.
3. Assign tasks for high-value customer responses.

Improve next time

1. Update subject lines, page copy, offers, or timing based on results.
2. Document what worked for future launches.
3. Remove steps that did not help customers act.

Good to know

• Do not judge a campaign by one metric alone.
• Customer activity is often more useful than vanity metrics.

Use this guide as a starting point, then adjust the setup to match how your team actually works with customers.