Set page SEO basics

Search basics help customers and search engines understand the purpose of a page.

Set metadata

1. Use a clear page title that includes the service, offer, or topic.
2. Write a short description that explains the page value.
3. Keep the slug readable and avoid unnecessary numbers or internal codes.

Improve the page content

1. Use headings that match what customers are looking for.
2. Answer common questions directly on the page.
3. Link to related services, bookings, offers, or help articles where useful.

Review after publishing

1. Open the live page and check how the title appears in the browser.
2. Review analytics and search reports after the page has traffic.
3. Update old metadata when offers or services change.

Good to know

• Write for customers first, then search engines.
• One page should focus on one main search intent.

Use this guide as a starting point, then adjust the setup to match how your team actually works with customers.