Campaign tracking links help you compare where traffic and leads come from. Use a clear naming pattern before sharing links across email, social, ads, partners, or QR codes.

What this guide helps you do

• Plan consistent source, medium, campaign, and content names.
• Use tracked links in broadcasts, posts, ads, and landing pages.
• Compare performance without guessing which channel drove results.

Before you start

• Know the destination URL.
• Choose a simple naming pattern for campaign, source, medium, and content.
• Confirm analytics is connected before launch when possible.

Do it manually

1. Decide the campaign name and destination page.
2. Create tracking parameters for each channel or audience.
3. Use the tracked link in the email, broadcast, post, ad, QR code, or partner placement.
4. Keep a small campaign link table for later review.
5. After launch, review clicks, traffic, and leads by source and campaign.
6. Archive or stop using old campaign links when the offer ends.

Ask Faster AI

• Create UTM names for this campaign across email, LinkedIn, Instagram, Google Ads, and partner links.
• Review these campaign links for naming consistency and missing tracking parameters.
• Build a tracking-link checklist before I schedule this launch.

Review before saving or publishing

• Use readable campaign names that your team can understand later.
• Do not put private customer names, internal pricing, or sensitive notes in URL parameters.
• Test each tracked link before sending or scheduling.

Common issues and fixes

• If reports split one campaign into many names, standardize capitalization and naming.
• If a link breaks, check the destination URL before the tracking parameters.
• If a channel does not allow long links, use the platform-approved link format.

Lead capture workflow

For how tracking links and hidden form fields work together to show which campaigns create real customers, read the lead capture forms article. Lead Capture Forms That Actually Convert.

Weekly analytics review

For why every promoted link needs tracking before the weekly review can tell you what worked, read the website analytics article. Making Sense of Your Website Analytics in 15 Minutes a Week.

Holiday campaign sprint

For why each holiday email, social channel, and in-store QR code should get its own tracking link before launch, read the holiday campaign sprint. Planning a Holiday Campaign in One Afternoon.

Coupon urgency without discount fatigue

For why partner, channel, and campaign coupon codes should stay trackable and revocable, read the coupon urgency article. Coupons That Create Urgency Without Cheapening Your Brand.

Placeholder media

• Screenshot placeholder: add an annotated screenshot of create campaign tracking links with customer names, email addresses, private domains, DNS values, amounts, internal notes, and unpublished content blurred.
• Video placeholder: add a short walkthrough that starts from the relevant Faster workspace area, shows the manual path, then shows how to ask Faster AI and review the result before saving, publishing, sending, or applying work.

Related help

• Connect site analytics
• Review campaign performance
• Create a broadcast

Use it in daily operations

• Write down which workspace setting changed, who approved it, and which public page, sender, integration, role, or analytics view should be checked afterward.
• When a setting affects customers, emails, payments, domains, or public URLs, test the visible workflow before treating the configuration as done.
• Ask Faster AI to prepare the review checklist, but keep credentials, payment details, and sensitive customer data out of prompts and screenshots.