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Webinars are useful for launches, classes, demos, and customer education when follow-up is as important as attendance.
Set up the webinar
- Create the webinar title, date, time, description, and registration details.
- Add any confirmation message, calendar details, and reminder timing.
- Connect the webinar to a page or campaign so customers can register.
After the event
- Upload or link the replay if one is available.
- Review registrants, attendees, and no-shows.
- Send follow-up based on attendance and customer interest.
Good to know
- Write the registration page around the outcome, not only the topic.
- Create follow-up before the webinar so it is ready to send afterward.
Keep the page focused on the customer action you want next. You can always come back and improve details after the core workflow is live.