Plan a launch campaign

A launch campaign works best when every asset points toward the same customer action.

Define the launch

1. Choose the offer, event, service, or announcement.
2. Define the Audience and the primary action customers should take.
3. Set the launch date and review deadline.

Prepare assets

1. Create or update the landing page.
2. Draft emails, social posts, short messages, and follow-up tasks.
3. Connect booking, checkout, webinar, or form links.

Launch and monitor

1. Publish assets in the planned order.
2. Watch clicks, replies, bookings, purchases, and customer activity.
3. Create follow-up Audiences based on engagement.

Good to know

• One launch should have one main call to action.
• Build the follow-up before sending the first message.

Use this guide as a starting point, then adjust the setup to match how your team actually works with customers.