Organize pages and templates

A clean page structure makes future edits faster and lowers the risk of publishing the wrong page.

Name pages clearly

1. Use customer-facing names for public pages.
2. Use internal labels only when a page is not public.
3. Mark old drafts or tests clearly so they are not confused with live pages.

Reuse thoughtfully

1. Use templates for repeated service, location, offer, or landing pages.
2. Update shared sections carefully because they may appear on multiple pages.
3. Keep one source of truth for repeated pricing, contact, and guarantee copy.

Archive old work

1. Unpublish pages customers should no longer see.
2. Keep redirects for old URLs that had traffic.
3. Archive test pages after a campaign or launch is complete.

Good to know

• Good naming is part of good operations.
• Review pages before major seasonal launches.

Use this guide as a starting point, then adjust the setup to match how your team actually works with customers.