Review webinar registrations and attendance

Registration and attendance data helps your team personalize follow-up after an event.

Review the list

1. Open the webinar record.
2. Compare registrants, attendees, no-shows, and replay viewers.
3. Open customer records for high-value or high-interest contacts.

Create follow-up groups

1. Create an Audience for attendees who clicked or replied.
2. Create a separate Audience for no-shows who should receive the replay.
3. Assign sales or support tasks when personal follow-up is needed.

Improve the next event

1. Review which channels drove registrations.
2. Compare attendance rate against reminder timing.
3. Use questions and chat themes to improve content.

Good to know

• Attendance is only one signal.
• Combine event data with customer history.

Use this guide as a starting point, then adjust the setup to match how your team actually works with customers.