Bounce and skip review helps protect sender reputation and keep customer lists clean.

What this feature is for

• Bounce and skip review helps protect sender reputation and keep customer lists clean.

When to use it

• A broadcast, newsletter, or journey shows bounced, skipped, dropped, or failed recipients.
• You need to know whether to retry or clean the list.

Do it manually

1. Open the delivery report.
2. Filter to bounced, skipped, dropped, or failed recipients.
3. Review recipient email quality and unsubscribe/contact status.
4. Update the customer record or audience rule when needed.
5. Avoid resending to bad addresses until the reason is fixed.

Ask Faster AI

Investigate bounced and skipped recipients for this send. Explain likely causes, who should be removed or corrected, and whether a resend is safe.

Review before saving or publishing

• Preview the audience count and a few sample recipients.
• Check sender, subject, links, unsubscribe behavior, and timing.
• Use a readiness check before sending, starting, or publishing a customer-facing campaign.

Common mistakes and fixes

• If the audience is empty, check list membership, rules, and contact email addresses.
• If an email cannot send, confirm sender setup and subscription group readiness.
• If reporting looks quiet, remember that recent delivery and open activity can take time to appear.

Placeholder media

• Screenshot placeholder: Replace with an annotated screenshot of investigate bounces and skips.
• Video placeholder: Replace with a short walkthrough showing the manual path and review step.

Related help

• Troubleshoot email deliverability
• Respect unsubscribe and contact preferences