Choose the right sender mailbox and subscription group before newsletters, broadcasts, and journeys go live.

What this feature is for

• Senders and subscription groups control who an email comes from and which contact preference applies.
• Use them to keep newsletters, broadcasts, and journeys compliant and recognizable.

When to use it

• A new campaign or journey needs a specific sender.
• Different types of emails need separate unsubscribe preferences.
• A sender mailbox was changed, disconnected, or not approved yet.

Do it manually

1. Open Settings, Integrations, or the email setup area.
2. Review connected sender mailboxes.
3. Choose the sender that should appear on customer-facing emails.
4. Review subscription groups for the type of message being sent.
5. Test or preview the email before publishing the journey or broadcast.

Ask Faster AI

Check whether our newsletter sender and subscription group are ready for a monthly update, then list anything I need to fix before sending.

Review before saving or publishing

• Use a sender customers recognize.
• Confirm unsubscribe preferences match the email type.
• Do not send marketing email to people who should not receive it.

Common mistakes and fixes

• If an email cannot publish, check sender mailbox status first.
• If unsubscribe links look wrong, review the subscription group.
• If replies go to the wrong inbox, update the sender before sending.

Email deliverability at scale

For how sender reputation and subscription expectations connect to whether future mail lands, read the deliverability engineering article. What It Takes to Deliver Email at Scale.

Newsletters people open

For why subscription groups should offer readers less before they choose nothing, read the newsletter growth article. Grow a Newsletter People Actually Open.

Placeholder media

• Screenshot placeholder: Replace with an annotated screenshot of manage subscription groups and senders.
• Video placeholder: Replace with a short walkthrough showing the manual path and review step.

Related help

• Manage sender mailboxes
• Send a newsletter
• Create a broadcast

Use it in daily operations

• Write down which workspace setting changed, who approved it, and which public page, sender, integration, role, or analytics view should be checked afterward.
• When a setting affects customers, emails, payments, domains, or public URLs, test the visible workflow before treating the configuration as done.
• Ask Faster AI to prepare the review checklist, but keep credentials, payment details, and sensitive customer data out of prompts and screenshots.

Team handoff

• Include the exact record, page, campaign, or setting name in the handoff so the next teammate can find the same workspace context quickly.
• Call out anything still unresolved, such as placeholder media, missing customer data, pending approval, or a follow-up task that needs an owner.
• If AI prepared the draft or checklist, ask it for a short summary of what changed and what still needs human review before the work is considered complete.