Help guide

Create and manage event trackers

Updated June 11, 2026

Create and manage event trackers

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Trackers help you see whether visitors and customers are taking the actions that matter. Use them for key events such as form submissions, button clicks, checkout starts, registrations, and booking requests.

When to use this guide

  • You are launching a campaign and need conversion visibility.
  • A form, page, or offer needs a clear success event.
  • You want reporting to focus on meaningful actions, not only page views.

Before you start

  • Know the workspace area or customer workflow you want to improve.
  • Gather approved copy, media, offer details, or customer context before publishing anything public-facing.
  • Decide who needs to review the result before it goes live or affects customers.

Do it manually

  1. Open Trackers from the app switcher or Analytics area.
  2. Create a tracker with a clear name tied to the business action.
  3. Choose the page, form, campaign, or event source when available.
  4. Set the event label and any useful campaign context.
  5. Save the tracker and test it with a real preview or published page.
  6. Review reports after enough activity has happened.

Ask Faster AI

Try this prompt:

Create trackers for consultation form submissions and booking button clicks, then tell me how to verify both before launch.

Review before publishing or using

  • Track actions that lead to follow-up, revenue, or operational decisions.
  • Use consistent names so reports stay readable.
  • Avoid tracking sensitive form values as event names.

Common mistakes

  • If events do not appear, test from the same published page customers use.
  • If reports are noisy, remove duplicate or low-value trackers.
  • If a campaign changes, update tracker names before comparing results.

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Weekly analytics review

For how tracked actions matter more than raw visits in a weekly business review, read the website analytics article. Making Sense of Your Website Analytics in 15 Minutes a Week.

Connected workflows

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Sunny Arora

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Sunny Arora

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